How important is Google Analytics and its metrics/stats so important in digital marketing and for a business that works with digital marketing?
Google Analytics is a premier web analytics service provided by the company Alphabet which allows users to access comprehensive user insights and analytical tools. Users can monitor a broad range of user activity data by using this application along with the ability to generate customized reports with varying levels of sophistication
This application provides real-time and historical data analysis for improvement in website performance and is part of a Google marketing platform, so it has free access to any user waiting to realize its benefits
Secondly, in the context of marketing, traditional forms of marketing only relied on sales as a measure of success. But in today's scenarios, marketing is genuinely digitized and with the availability of a hyper-connected digital marketing ecosystem, it has transformed how people and businesses interact.
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