Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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In a big data world, how is valuable data identified? What examples of how to find valuable data to help with a Digital Marketing strategy?
Expert Solution
Step 1: Definition of Marketing Strategy
Please find the answer below.
MARKETING STRATEGY:
Marketing strategy refers to an organization's promotional efforts to distribute its resources across a wide range of platforms and channels in order to boost sales and establish a long-lasting competitive edge in the relevant market.
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