Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
What challenges did Instagram face in implementing marketing analytics in their organization and how did they overcome it?
Expert Solution
Step 1: Define Marketing Analytics
Marketing analytics is the use of data to evaluate the success and effectiveness of marketing initiatives. Utilising marketing analytics, a company may enhance its marketing goals, obtain deeper customer knowledge, and raise their return on investment.
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