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Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.

Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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  1. Discuss the concept of artificial intelligence (AI) and its relationship to data analytics and big data. In your discussion address the roles that marketing managers will still play as AI continues to evolve.
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