Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
| What Really Drives Facebook: Benefiting Users or Something Else? |
Expert Solution
Step 1
The names of the five most used social networking sites are Facebook, YouTube, WhatsApp, Instagram, and Pinterest. Facebook was founded by Mark Zuckerberg and launched in the year 2004, with 2.7 billion monthly active users.
Leading industries on Facebook include media, telecom, financial service providers, automotive, etc. Facebook is the most used social media platform where people from all age groups are active.
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