The growth and use of social media for marketing and ways it benefits marketers versus using traditional marketing alone?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.4: Challenges Faced By Online Marketers And Consumers
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The growth and use of social media for marketing and ways it benefits marketers versus using traditional marketing alone? 

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