Question 1 (25 Marks) Advertising and sponsorship are significant industries that not only support brands and jobs but also contribute to economic development even in South Africa. Provide evidence to support this assertion and discuss the reasoning behind banning tobacco advertising and sponsorship activities. Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.
Question 1 (25 Marks) Advertising and sponsorship are significant industries that not only support brands and jobs but also contribute to economic development even in South Africa. Provide evidence to support this assertion and discuss the reasoning behind banning tobacco advertising and sponsorship activities. Why is Peter Stuyvesant still one of South Africa's most valuable brands? Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the brand has remained resolute under similar circumstances in the South African market. Measured by the South African brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.
Chapter18: Personal Selling And Sales Promotion
Section18.2: Mistine’s Mystique: Great Promotional Strategies
Problem 1C
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Transcribed Image Text:Question 1
(25 Marks)
Advertising and sponsorship are significant industries that not only support brands and jobs but also contribute to economic
development even in South Africa. Provide evidence to support this assertion and discuss the reasoning behind banning
tobacco advertising and sponsorship activities.
Transcribed Image Text:Why is Peter Stuyvesant still one of South Africa's most valuable brands?
Faced with a possible band from advertising on national media in Indonesia, Peter Stuyvesant would like to know why the
brand has remained resolute under similar circumstances in the South African market. Measured by the South African
brand watch company, Brand Finance Directory, the financial value of Peter Stuyvesant is growing, despite there, having
been no tobacco advertising and sponsorship activity for the past 25 years in South Africa. The 2024 rankings were
published recently saw Peter Stuyvesant climb into the top 30 of Most Valuable Brands in South Africa. As a marketing
strategist in South Africa, the CEO for Peter Stuyvesant Indonesia requires your input on the following.
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