Topic: Targeting Business Customers A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. • Which category of business customers could the company target and why?
Topic: Targeting Business Customers A soap company has been selling their soap to consumers with great success. However, recently they have become aware that their soap is also a tremendous grease cutter and could be sold to industry. • Which category of business customers could the company target and why?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![Topic: Targeting Business Customers
A soap company has been selling their soap to consumers with great success.
However, recently they have become aware that their soap is also a tremendous
grease cutter and could be sold to industry.
•
Which category of business customers could the company target and why?](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fb477d33a-ca02-4c11-9e71-efe435cb6ec6%2Ff8a88855-fc86-4043-8431-4b9b8698fba4%2Fekjup2b_processed.png&w=3840&q=75)
Transcribed Image Text:Topic: Targeting Business Customers
A soap company has been selling their soap to consumers with great success.
However, recently they have become aware that their soap is also a tremendous
grease cutter and could be sold to industry.
•
Which category of business customers could the company target and why?
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