• Online social networks · Family is the most important consumer-buying organisation in society. Role and status can be defined by a person's position in a group. Within families or groups, certain people may take responsibility for specific buying decisions. What is the difference between an opinion leader and an influencer?
• Online social networks · Family is the most important consumer-buying organisation in society. Role and status can be defined by a person's position in a group. Within families or groups, certain people may take responsibility for specific buying decisions. What is the difference between an opinion leader and an influencer?
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
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
Transcribed Image Text:Online social networks
· Family is the most important consumer-buying organisation in
society. Role and status can be defined by a person's position in a
group. Within families or groups, certain people may take
responsibility for specific buying decisions.
What is the difference between an opinion leader and an
influencer?
Why are marketers interested in groups and networks; what action
might marketers take?
How does role and status affect how your family or group makes
buying decisions?
Identify any social factors that affected your purchase?
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