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Question 2 Africa World Airline operates in the short-haul flight industry of Ghana. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer services the foundation of its business strategy is based on providing superior quality of service. Its mission statement is to be market leader, providing unrivalled customer service, in-flight comfort and reliability in the short-haul airline industry. Africa World Airline views its customers as central to strategic developments and values its staff in building successes. Required: a) Distinguish between the concept of mission and objectives State the strategic goals which can be derived from Africa World Airline's mission statement Using examples, create two long-term objectives each from the themes in Africa World Airline's mission statement

Question 2 Africa World Airline operates in the short-haul flight industry of Ghana. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer services the foundation of its business strategy is based on providing superior quality of service. Its mission statement is to be market leader, providing unrivalled customer service, in-flight comfort and reliability in the short-haul airline industry. Africa World Airline views its customers as central to strategic developments and values its staff in building successes. Required: a) Distinguish between the concept of mission and objectives State the strategic goals which can be derived from Africa World Airline's mission statement Using examples, create two long-term objectives each from the themes in Africa World Airline's mission statement

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question 2 Africa World Airline operates in the short-haul flight industry of Ghana. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer service, the foundation of its business strategy is based on providing superior quality of service. Its mission statement is to be market leader, providing unrivalled customer service, in-flight comfort and reliability in the short-haul airline industry. Africa World Airline views its customers as central to strategic developments and values its staff in building successes. Required: a) Distinguish between the concept of mission and objectives State the strategic goals which can be derived from Africa World Airline's mission statement Using examples, create two long-term objectives each from the themes in Africa World Airline's mission statement
Transcribed Image Text:Question 2 Africa World Airline operates in the short-haul flight industry of Ghana. Unlike many of its competitors who are constantly seeking to reduce costs, often at the expense of customer service, the foundation of its business strategy is based on providing superior quality of service. Its mission statement is to be market leader, providing unrivalled customer service, in-flight comfort and reliability in the short-haul airline industry. Africa World Airline views its customers as central to strategic developments and values its staff in building successes. Required: a) Distinguish between the concept of mission and objectives State the strategic goals which can be derived from Africa World Airline's mission statement Using examples, create two long-term objectives each from the themes in Africa World Airline's mission statement
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