Question 2Africa World Airline operates in the short-haul flight industry of Ghana. Unlike many of itscompetitors who are constantly seeking to reduce costs, often at the expense of customer service,the foundation of its business strategy is based on providing superior quality of service. Its missionstatement is to be market leader, providing unrivalled customer service, in-flight comfort andreliability in the short-haul airline industry. Africa World Airline views its customers as central tostrategic developments and values its staff in building successes.Required:a) Distinguish between the concept of mission and objectivesState the strategic goals which can be derived from Africa World Airline's mission statementUsing examples, create two long-term objectives each from the themes in Africa World Airline'smission statement

The mission statement contains either a single sentence or a short paragraph. The mission statement…

Answered: Question 2 Africa World Airline…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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