Choose a Global Company- Select an international company that operates in multiplecountries in the technology, automotive, or pharmaceutical sectors. The company should be well known and have enough publicly available data for analysis. Companies from these sectors includeExamples: • Apple Inc. (Technology) • Toyota Motor Corporation (Automotive) • Pfizer Inc.(Pharmaceuticals)Step 2: Based on the company’s operations globally, research the Company’s Internationaloperations. Conduct thorough research on the company’s operations for expanding into internationalmarkets. Describe the company’s history, core business, and key markets.• Highlight the company’s global presence: how many countries does it operate in?• Include key performance indicators (KPIs) like revenue, market share, or number ofemployees. Discuss all the modes of entry strategies. (exporting, licensing arrangements, partnering, and strategic alliances,acquisitions, establishing new, wholly owned subsidiaries, also known as greenfield venture) Analyse and discuss how the company entered key international markets based on the modes of entry using information from the company operations to support your discussion. Did they choose exporting, licensing, franchising, acquisitions, wholly owned subsidiaries or strategic alliances?• Discuss why the company chose these strategies in different markets. For each entry mode the rationale must be clearly stated with the use of information from the company operations to support your discussion. HINT: Were these decisions based on factors like risk management, cost, local regulations, or competitive advantage?Evaluate the success of these strategies and any challenges faced during the implementation of each of the modes discussed. HINT: For Toyota, one could examine its decision to establish wholly-owned manufacturing plants in countries like the U.S. and the U.K., where local production helped Toyota avoid tariffs and logistics costs while meeting local demand. Inclusion of scholarly peer-reviewed journal literature. in text citations is a must
Choose a Global Company- Select an international company that operates in multiple
countries in the technology, automotive, or pharmaceutical sectors. The company should be well known and have enough publicly available data for analysis. Companies from these sectors include
Examples: • Apple Inc. (Technology) • Toyota Motor Corporation (Automotive) • Pfizer Inc.
(Pharmaceuticals)
Step 2: Based on the company’s operations globally, research the Company’s International
operations. Conduct thorough research on the company’s operations for expanding into international
markets.
Describe the company’s history, core business, and key markets.
• Highlight the company’s global presence: how many countries does it operate in?
• Include key performance indicators (KPIs) like revenue, market share, or number of
employees.
Discuss all the modes of entry strategies. (exporting, licensing arrangements, partnering, and strategic alliances,
acquisitions, establishing new, wholly owned subsidiaries, also known as greenfield venture) Analyse and discuss how the company entered key international markets based on the modes of entry using information from the company operations to support your discussion. Did they choose exporting, licensing, franchising, acquisitions, wholly owned subsidiaries or strategic alliances?
• Discuss why the company chose these strategies in different markets. For each entry mode the rationale must be clearly stated with the use of information from the company operations to support your discussion. HINT: Were these decisions based on factors like risk management, cost, local regulations, or competitive advantage?
Evaluate the success of these strategies and any challenges faced during the implementation of each of the modes discussed. HINT: For Toyota, one could examine its decision to establish wholly-owned manufacturing plants in countries like the U.S. and the U.K., where local production helped Toyota avoid tariffs and logistics costs while meeting local demand. Inclusion of scholarly peer-reviewed journal literature. in text citations is a must
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