Contemporary international business approaches appear to take a different stand from traditional international business approaches. In traditional international business, competitors are viewed as rivals and MNCs need to strategise to counter industry rivalry. However, contemporary international business views competitors as allies and, in fact, MNCs are advised to form strategic alliances with their competitors. This shift in paradigm has created many possibilities and opportunities for MNCs. The continuous economic growth in the AsiaPacific region is presenting tremendous opportunities for MNCs in the region. MNCs observe new shifts as a means to capitalize on new opportunities because these shifts reflect new international business opportunities in the 21st century. Discuss, with examples, any FIVE (5) emerging shifts in international business in the 21st century. Your answer should cover the impact of Artificial Intelligence (AI) in International Business.
Contemporary international business approaches appear to take a different stand from
traditional international business approaches. In traditional international business, competitors
are viewed as rivals and MNCs need to strategise to counter industry rivalry. However,
contemporary international business views competitors as allies and, in fact, MNCs are
advised to form strategic alliances with their competitors. This shift in paradigm has created
many possibilities and opportunities for MNCs. The continuous
new shifts as a means to capitalize on new opportunities because these shifts reflect new
international business opportunities in the 21st century.
Discuss, with examples, any FIVE (5) emerging shifts in international business in the 21st century.
Your answer should cover the impact of Artificial Intelligence (
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