"Many companies struggle with the process of globalization because of an almost insurmountable impulse to pursue international objectives using methods proven and people trained in a company's home country. The global company literature is replete with stories of companies that crossed a national border into a foreign market burdened with assumptions, wholly unprepared for radical changes in their business models." 1. How should we adapt to local conditions? 2. What will you do to prevent your company from engaging in corrupt business practices in China?
"Many companies struggle with the process of globalization because of an almost insurmountable impulse to pursue international objectives using methods proven and people trained in a company's home country. The global company literature is replete with stories of companies that crossed a national border into a foreign market burdened with assumptions, wholly unprepared for radical changes in their business models." 1. How should we adapt to local conditions? 2. What will you do to prevent your company from engaging in corrupt business practices in China?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
"Many companies struggle with the process of globalization because of an almost insurmountable impulse to pursue international objectives using methods proven and people trained in a company's home country. The global company literature is replete with stories of companies that crossed a national border into a foreign market burdened with assumptions, wholly unprepared for radical changes in their business models."
1. How should we adapt to local conditions?
2. What will you do to prevent your company from engaging in corrupt business practices in China?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 3 steps
Recommended textbooks for you
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning