All of the following are reasons why it is important for a firm to have global marketing strategy EXCEPT a. the global marketing strategy addresses the nature of the marketing program in terms of the balance between a standardized approach to the marketing mix elements and a localized approach that is responsive to country or regional differences b. a firm's global marketing strategy (GMS) can not enhance its worldwide performance c. a firm's GMS addresses the issue of global market participation d. the GMS concentrates on the dispersal of marketing activities across many countries According to experts, mastering the Japanese market is considered a very difficult task. All of the following factors need to be considered by corporations that would like to conduct business in Japan EXCEPT: a. conducting business in the Japanese market demands understanding, flexibility, ambitions, and long-term commitment b. the products and services should be tailored to local tastes c. the Japanese market has changed from a closed market to just being a tough market d. companies interested in doing business with Japan should be willing and able to provide top-quality products
All of the following are reasons why it is important for a firm to have global marketing strategy EXCEPT a. the global marketing strategy addresses the nature of the marketing program in terms of the balance between a standardized approach to the marketing mix elements and a localized approach that is responsive to country or regional differences b. a firm's global marketing strategy (GMS) can not enhance its worldwide performance c. a firm's GMS addresses the issue of global market participation d. the GMS concentrates on the dispersal of marketing activities across many countries According to experts, mastering the Japanese market is considered a very difficult task. All of the following factors need to be considered by corporations that would like to conduct business in Japan EXCEPT: a. conducting business in the Japanese market demands understanding, flexibility, ambitions, and long-term commitment b. the products and services should be tailored to local tastes c. the Japanese market has changed from a closed market to just being a tough market d. companies interested in doing business with Japan should be willing and able to provide top-quality products
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
All of the following are reasons why it is important for a firm to have global marketing strategy EXCEPT
a.
the global marketing strategy addresses the nature of the marketing program in terms of the balance between a standardized approach to the marketing mix elements and a localized approach that is responsive to country or regional differences
b.
a firm's global marketing strategy (GMS) can not enhance its worldwide performance
c.
a firm's GMS addresses the issue of global market participation
d.
the GMS concentrates on the dispersal of marketing activities across many countries
According to experts, mastering the Japanese market is considered a very difficult task. All of the following factors need to be considered by corporations that would like to conduct business in Japan EXCEPT:
a.
conducting business in the Japanese market demands understanding, flexibility, ambitions, and long-term commitment
b.
the products and services should be tailored to local tastes
c.
the Japanese market has changed from a closed market to just being a tough market
d.
companies interested in doing business with Japan should be willing and able to provide top-quality products
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps
Recommended textbooks for you
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Understanding Business
Management
ISBN:
9781259929434
Author:
William Nickels
Publisher:
McGraw-Hill Education
Management (14th Edition)
Management
ISBN:
9780134527604
Author:
Stephen P. Robbins, Mary A. Coulter
Publisher:
PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract…
Management
ISBN:
9781305947412
Author:
Cliff Ragsdale
Publisher:
Cengage Learning
Management Information Systems: Managing The Digi…
Management
ISBN:
9780135191798
Author:
Kenneth C. Laudon, Jane P. Laudon
Publisher:
PEARSON
Business Essentials (12th Edition) (What's New in…
Management
ISBN:
9780134728391
Author:
Ronald J. Ebert, Ricky W. Griffin
Publisher:
PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:
9780134237473
Author:
Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:
PEARSON