There are various disadvantages when using international marketing research, most importantly being foreign analysts needing a high degree of cultural understanding in the market being researched. How should this disadvantage be handled and resolved? Why is international marketing research generally broader in scope than domestic marketing research?

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Product and Service Classification

Classification of goods and services categorized between industry and customer goods is known as Product and Service classification. It is based on brands, quality, and quantity which companies deliver to the concerned client. Industrial goods are produced for industrial work, whereas consumer goods are produced for personal consumption by the customers. Marketing and sales need technological methods, a healthy environment, proper market strategies, marketing environment in terms of productivity and profit.