Define marketing research and marketing information systems  and give examples with respect to international marketing

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter8: Global Marketing
Section8.3: The International Marketing Environment
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Define marketing research and marketing information systems  and give examples with respect to international marketing

 

 

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