From the following, please identify the 2 statements that are true as well as the 2 statements that are false. A) Generally, diversity of international markets and currency instability have the greatest effect on promotion. B) A push strategy for international sales is most likely preferable to a pull strategy when people rely on friends' opinions before buying a product C) Dixon Electronics recently introduced a new computer with features unavailable from other products on the market. Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year. Dixon is most likely using a skimming strategy. D) The gray market involves selling goods through unofficial distributors
From the following, please identify the 2 statements that are true as well as the 2 statements that are false. A) Generally, diversity of international markets and currency instability have the greatest effect on promotion. B) A push strategy for international sales is most likely preferable to a pull strategy when people rely on friends' opinions before buying a product C) Dixon Electronics recently introduced a new computer with features unavailable from other products on the market. Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year. Dixon is most likely using a skimming strategy. D) The gray market involves selling goods through unofficial distributors
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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From the following, please identify the 2 statements that are true as well as the 2 statements that are false.
A) Generally, diversity of international markets and currency instability have the greatest effect on promotion.
B) A push strategy for international sales is most likely preferable to a pull strategy when people rely on friends' opinions before buying a product
C) Dixon Electronics recently introduced a new computer with features unavailable from other products on the market. Dixon is charging a very high price for the computer and has plans to progressively lower the price over the next year. Dixon is most likely using a skimming strategy.
D) The gray market involves selling goods through unofficial distributors
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