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Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate:   Question 15 options:   a)  Country's or region's ability to produce a product at lower cost in terms of real resources than another country.   b)  Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market.    c)  Nation's right to govern itself without outside interference.    d)  Possibility that actions or policies by a government may adversely affect Firm's operations and profits.

Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate:   Question 15 options:   a)  Country's or region's ability to produce a product at lower cost in terms of real resources than another country.   b)  Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market.    c)  Nation's right to govern itself without outside interference.    d)  Possibility that actions or policies by a government may adversely affect Firm's operations and profits.

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Choose the most accurate definition of the "Political Environment" in which International Marketing needs to operate:

 

Question 15 options:

 

a) 

Country's or region's ability to produce a product at lower cost in terms of real resources than another country.
 

b) 

Political Environment consists of any national or international political factors (that is, factors derived from government sector) that can affect operations of a business in any foreign market. 
 

c) 

Nation's right to govern itself without outside interference. 
 

d) 

Possibility that actions or policies by a government may adversely affect Firm's operations and profits.
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