Answered: inimally for use in each o

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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29 A standard marketing strategy that is modified only minimally for use in each of the firm's foreign markets is a(n) A. monolithic marketing strategy. B. multi-domestic strategy. C. universal marketing strategy D. global marketing strategy. E. single strategy.

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In the context of optimization and decision-making, a minimal modification of a strategy generally refers to a small change or tweak that is made to an existing strategy in order to improve its performance. The goal is often to make the smallest possible change that still leads to a significant improvement in the overall outcome. This approach is often used when the cost of making a larger change is high, or when the existing strategy is already performing well and only small adjustments are needed.

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