1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for “green awards†to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.3. Explain how marketing intelligence differs from marketing research.4. What is sustainable marketing
1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for “green awards†to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable marketing practice and develop a brief presentation explaining why the company received the award.3. Explain how marketing intelligence differs from marketing research.4. What is sustainable marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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1. What are the advantages of Internet-based survey research over traditional survey research?2. Conduct an online search for “green awards†to learn about the various awards programs recognizing environmental consciousness and sustainable practices. Select one that recognizes a business for a sustainable
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