4 Which is one of the possible ethical issues with digital advertising targeting the wrong consumers cookies tracking consumers whereabouts on computer Orelying on consumer reviewers to update products charging advertisers and consumers for ads allowing all ads to be viewed by consumers

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter9: Marketing Research
Section: Chapter Questions
Problem 4LO
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4
Which is one of the possible ethical issues with digital advertising
targeting the wrong consumers
cookies tracking consumers whereabouts on computer
Orelying on consumer reviewers to update products
charging advertisers and consumers for ads
allowing all ads to be viewed by consumers
Transcribed Image Text:4 Which is one of the possible ethical issues with digital advertising targeting the wrong consumers cookies tracking consumers whereabouts on computer Orelying on consumer reviewers to update products charging advertisers and consumers for ads allowing all ads to be viewed by consumers
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