Can you think of a prevalent research problem or research focus about usage of E-Wallet that is easy to conduct. Pls. provide its possible variables and create a research title for it. Make it unique yet impactful :) DO NOT USE ARTIFICIAL INTELLIGENCE !

Can you think of a prevalent research problem or research focus about usage of E-Wallet that is easy to conduct. Pls. provide its possible variables and create a research title for it. Make it unique yet impactful :) DO NOT USE ARTIFICIAL INTELLIGENCE !

MKTG 12:STUDENT ED.-TEXT

12th Edition

ISBN:9781337407595

Author:Lamb

Publisher:Lamb

Chapter9: Marketing Research

Section: Chapter Questions

Problem 4LO

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Concept explainers

Market Research Methodology

Market research refers to employing strategies, collecting data, and studying the target audience of a product by an organization. Businesses analyze customer data to figure out consumer trends, improve product design, improve user experience, develop customer-centric marketing campaigns, generate high-quality leads, and boost conversion rates. Phone surveys, test marketing strategies, and focus groups can be used for marketing research.

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