In 1998 Michael Porter wrote an article – The Competitive Advantage of Nations. To this day,business use it to articulate where they will compete. Illustrate, using examples of productsand business, the four (4) components of the Competitive Advantage Matrix. (20 marks).
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In 1998 Michael Porter wrote an article – The Competitive Advantage of Nations. To this day,
business use it to articulate where they will compete. Illustrate, using examples of products
and business, the four (4) components of the Competitive Advantage Matrix. (20 marks).
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- please use Nestle as the caribbean company and Canada as the international market You are hired as a consultant by Tokyo Inc. to prepare a report based on the undermentioned criteria.You will choose a known Caribbean Company in the agro-processing sector and its product (s) withinformation available on the internet, that does not currently operate outside the Caribbean CARICOMregion. You will conduct a comprehensive study of the international business environment, that is, thegeography, culture, government, history, economics, and politics of a new country, outside of the region,from which you believe the company and its product (s) could operate profitably. Propose a strategy forinternationalization. Looking particularly at entry strategies that could be utilized as discussed in the course.You will need to keep in mind the domestic realities of the company and its product (s) by conducting asituation analysis to start. You are also required to suggest an international strategy after…With all the problems facing companies that go global, why are so many companies choosing to expand internationally? What are the advantages of expanding beyond the domestic market? Also, in terms of consumer behavior, are the cultures of the world becoming more similar or more different?In your opinion, what are some of the most effective strategies for achieving sustainable competitive advantage in a global industry/market segment? Why do you think these strategies are effective? Are there any examples of companies that have successfully achieved sustainable competitive advantage in a global industry/market segment? What can we learn from these companies? How can companies stay up-to-date with the latest trends and developments in a global industry/market segment? What are some strategies for staying ahead of the competition?
- Colgate-Palmolive sells its products in many countries throughout theworld. How would you expect its marketing strategy to differ in variouscountries, compared with that in the United States? Consider variousareas across the globe in formulating your answer.A shampoo manufacturer is considering entering a developing country. During the screening process of this country it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. As a global marketer which of the following is the best course of action? * O Examine Industrialized markets instead Evaluate the economic situation in that country and consider if a modified product might turn a reasonable profit Generalize that all developing countries such as this country are suffering from difficult economies situations and are not good markets to enter O Totally ignore this country because residents are poor When IKEA spent $2 billion to ppen a store in Pussia it wos potininoting2. In bullet points, outline at least 4 (four) similarities between domestic marketing and international marketing activities?
- Does the U.S. have a trade deficit or surplus? (Research this separately) What are the arguments for protectionism or free trade? How is this affecting (expected to affect) the economy (consumers, business dealings, prices, tariff income generated, etc.) Read Ezekiel 28:18, and Proverbs 31:18. How does trade played an important role in biblical times.Order the alternative market-entry strategies from greatest control and risk (1) to least (9) + Internet * Importer * Exporter * Distributer * Licensing and franchising A Direct sales * Direct foreign investment * Strategic alliances + Joint venturesImagine you are a manager doing a competitive analysis and are considering international expansion. Analyze the economy of the U.S. and compare/contrast to that of one other (first world or industrialized) country like Great Britian, Canada, Australia, Switerland, France and Germany. It term of the following: GDP Inflation/Deflation Unemployment rate Savings rate Stage in business cycle (and justify why) Income distribution Overall Well-being (including information from the Global Happiness indicator)
- IKEA’s marketing strategy consists of market segmentation, targeting, positioning and the marketing mix. IKEA’s marketing strategy enables the company to be a successful player in the global market. Using your B207A course material, evaluate how the innovation in IKEA’s marketing mix elements are used to position the products within the minds of consumers. Your answer should contain the following: IKEA’s market segmentation and targeting What is positioning. How is it related to the marketing mix? Examples of IKEA’s marketing mix elements and their contribution to brand positioning.“In a period of recession, it’s not enough to merely aim to hold on to your existing clients. Breaking into new markets is equally important”. Describe entry strategies that organisations may use to enter foreign markets. In your answer include any two advantages and two disadvantages of each entry mode identified“Over the Years, Markets have become global. But now the Protectionist policies of USA and the COVID -19 Pandemic threatens the global value chains. Elaborate your answer with relevant example.
