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Measure the advertisement created in see attached against the AAA School of
Advertising’s guidelines for good advertising.
NOTE: Motivation is required.
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- Using the differentiated targeting strategy, how can we target the home cooks and professional chef segments to buy the stainless steel pan with digital thermometer reading that is powered by the heat generated while cooking?How does an organization become sustainable using SR and HM?analyze Pepsi's STP styategy for LIFEWTR?
- Evaluate Zipcar based on benefit-based positioning.Factors influencing consumer trust on online grocery shopping in Sri Lanka.Literature Review (No AI)Reference style harvard 25 referenceswords (2500-3000)DV = Consumer TrustIV_01 = Social InfluenceIV_02 = Trustworthiness of vendorsIV_03 = Perceived SecurityIV_04 = Quality issuesGuidelines:REVIEW OF RELATED LITERATURE AND STUDIESChapter 2 is a review of the literature. It is important because it shows what previous researchers have discovered. It is usually quite long and primarily depends upon how much research has previously been done in the area you are planning to investigate. This chapter should include the following information: Brief introduction of the chapter – what would be the contents of this chapter? What topics are to be discussed in detail? The literature review should present the following;•All variables and its relationships should have been explained with necessary references•Compare•Contrast•Comment•Conclude•References should be there for the following•Date, year,…C oudy 1080 4 F1 Z 14 Z Z Describe a consumer profile of your own arts and entertainment consumption preferences utilizing four common segmentation categories used in the arts. Briefly explain your choices. # 2 A- F2 11 W S B X #I F3 I # 3 £ Alt E / D DC F4 с $ 4¢ R F K F5 OIO % 5 ||| 06 00 V OCO F6 ¤ T G 6 OLD F7 B ? Y H F8 & 7 11 U N 202 F9 J * 00 8 2 US X₂ F10 M ( 9 3 K F11 H X² E W § L F12 0 14 Scr Lk Arrêtdef P Alt Car PrtSc/Imprecr SysRq/Syst + ½½/2 = E 11 Pause Break/Inter F ? 3
- You have been hired by a resort/hotel and they want to create some targeted advertisements to a certain customer segment that they don't see much at their resort. Families with older children on a budget Find 4 PsychographicsThe consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. Please explain each catergory with example and elaborate it your point.The consumer: describe the target market profile. Product: iBasket - Guopeng Liang Guopeng Liang target market profile focus on as below – Demographic: Age, city or region of residence, gender, race, ethnicity, or household composition. Socioeconomic: Income, educational attainment, occupation, neighbourhood, or association memberships. Brand affinity/product usage: Product engagement, purchasing history, or level of brand loyalty. Psychographics: Lifestyles, life stage, personality, attitudes, opinion, or voting behaviour. Generation: Specific generation cohort group. Geography: Geographical area in which consumers reside and work. Geodemographics: Combines geography and demographics, which may cluster into identifiable groups. Benefits: What consumers are looking for when they shop for products and services. I need your answer, please don’t explain how to do. I can google it. but, I’m here for your answer. please answer with examples and clear explanation