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Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Question
According to one of your lectures, this ad is using what type of Affect:
a. Positive
b. Visual
c. Classical
d. Photographic
e. None of the Above
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