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Critical Thinking Advertising and other forms of mar- keting communications have changed radically during the last decade or so as a result of digital technology. List some of these changes. What about each of these changes has benefitted consumers? Harmed consum- ers? Benefitted marketers? Harmed marketers? What changes would you recommend?

How might advertising make markets less competitive? How might it make  markets more competitive? • Give the arguments for and against brand names.

What was the most important development in the history of advertising?   ps. Course: Advertising management         MKT2247

TOPIC: The influence of social media on retail consumer behavior. look at least five academic resources (preferably peer-reviewed academic journals) on your research topic. Use journal articles where other researchers report research they have conducted on The influence of social media on retail consumer behavior. and explain how is it relevent to your topic.

What are the potential disadvantages of using celebrityappeals in advertising?

Help me please ?

1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.

https://www.youtube.com/watch?v=EmzJrHraayA     List 3 reasons why individuals start smoking Identify two themes presented in the ads Who was/were the target audience(s) in those commercials? Which ads do you think were most effective in deterring people from smoking? Why?

Can privacy advocates who contend that Facebook should provide ways for users to opt-out of the mobile ad targeting?