For infuencers promoting the iShirt, what would the content look like: number of posts, social media channels used to publish and timeline in relation to the iShirt product launch?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
icon
Related questions
Question

For infuencers promoting the iShirt, what would the content look like: number of posts, social media channels used to publish and timeline in relation to the iShirt product launch?

 

Expert Solution
Step 1: About iShirt Company

An online clothing retailer from Australia called iShirt focuses on wholesale clothing. T-shirts, polos, hoodies, workwear, and sportswear are just a few of the apparel options they provide. Additionally, iShirt offers services for printing personalized t-shirts. iShirt is renowned for both its effective customer service and premium clothing. Customers can turn  for all of their printing and embroidery needs. Additionally, iShirt does not have a minimum order requirement, making it a fantastic choice for businesses and organizations of all sizes. Influencers frequently choose iShirt because they have a large selection of premium clothing that can be tailored to fit any business identity. Influencers find it easy to partner with iShirt because of their solid reputation for customer service.

Influencer marketing has developed into a potent tool for brands to reach their target audiences successfully in the current digital era. It's crucial to carefully examine the quantity of posts, social media platforms, and timetable when organising an influencer marketing campaign for a product like the iShirt in order to ensure a successful launch.

steps

Step by step

Solved in 4 steps

Blurred answer
Knowledge Booster
Strategies in marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
Recommended textbooks for you
Principles Of Marketing
Principles Of Marketing
Marketing
ISBN:
9780134492513
Author:
Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:
Pearson Higher Education,
Marketing
Marketing
Marketing
ISBN:
9781259924040
Author:
Roger A. Kerin, Steven W. Hartley
Publisher:
McGraw-Hill Education
Foundations of Business (MindTap Course List)
Foundations of Business (MindTap Course List)
Marketing
ISBN:
9781337386920
Author:
William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:
Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
Marketing
ISBN:
9780134149530
Author:
Gary Armstrong, Philip Kotler
Publisher:
PEARSON
MKTG 12:STUDENT ED.-TEXT
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:
9781337407595
Author:
Lamb
Publisher:
Cengage
Contemporary Marketing
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning