Apple is developing an iShirt and is now looking for three infuencers to collaberate with to promote their product. Please identify three influncers and consider the brand fit and why they would be a good fit for Apple.

Apple is developing an iShirt and is now looking for three infuencers to collaberate with to promote their product. Please identify three influncers and consider the brand fit and why they would be a good fit for Apple.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter11: Product Concepts, Branding, And Packaging

Section: Chapter Questions

Problem 3DYMP

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Purchase Process

Purchasing refers to the act of procurement of products or services from a market of resources. The procedures used to accomplish the acquisition of the requisite resources are referred to as the purchasing process. Consumer behavior, customer strategy, product pricing, consumer necessity, and other variables are various parts of the process.

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