Write up a blog post in order to understand the position of digital platform Definition of the digital platform • Explanation of the tools and techniques associated with the digital platform • Justification of using digital platform in businesses • Critique of the digital platform
Write up a blog post in order to understand the position of digital platform Definition of the digital platform • Explanation of the tools and techniques associated with the digital platform • Justification of using digital platform in businesses • Critique of the digital platform
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Write up a blog post in order to understand the position of digital platform Definition of the digital platform
• Explanation of the tools and techniques associated with the digital platform
• Justification of using digital platform in businesses
• Critique of the digital platform
• Provide an example of how this digital platform has been used in different product campaign.
• Summarise the appraisal of why companies should invest in this digital platform in order to maximise the growth of the business.
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