Explain the importance of Search Channels like Google, Bing, Amazon in digital marketing. Explain the importance of Social media channels like Meta, Instagram, Twitter and Tiktok in digital marketing.
Explain the importance of Search Channels like Google, Bing, Amazon in digital marketing. Explain the importance of Social media channels like Meta, Instagram, Twitter and Tiktok in digital marketing.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Explain the importance of Search Channels like Google, Bing, Amazon in digital marketing.
Explain the importance of Social media channels like Meta, Instagram, Twitter and Tiktok in digital marketing.
Expert Solution
Step 1: Digital marketing
Digital marketing is the use of internet technology to help sell products or services. Digital marketers use a variety of digital methods to reach people through digital channels, including search engine optimization (SEO), pay-per-click (PPC) advertising, targeted advertising, membership company, etc.
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