Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Describe how Wendy's successfully applies two elements of the social media marketing framework.
Expert Solution

Step 1
Wendy's, the world's third largest burger fast food restaurant, has been in business since 1969. It was a folky and wholesome brand created by Dave Thomas and named after his daughter, Melinda (Wendy).
They have updated their brand voice to reveal a more humorous side, which has really connected with clients, by utilizing increased technology and digital marketing.
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