Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Discuss the role of mobile CRM in improving customer engagement and satisfaction.
Expert Solution
Step 1: Introduction
A mobile CRM is an app that replicates the functionality and experience of a desktop CRM platform on your smartphone. A mobile CRM may perform all of the duties that a desktop CRM does without being tied to a desk.
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