Answered: How does Airbnb use social media based…

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter10: Digital Marketing And Social Networking

Section: Chapter Questions

Problem 1DYMP

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How does Airbnb use social media based on recent information and company’s response to improve customer loyalty?
Go to a company’s, organisation’s or specific brand’s website that has a link to Facebook, Google+, YouTube, Twitter and/or Pinterest. Click on the links and describe how that company is using social media to market its products. Evaluate its effectiveness in creating customer engagement.
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How does Airbnb use social media based on recent information and company’s response to improve customer loyalty through social media?