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To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number)

To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized (a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) Radio Budget (in dollars) Online Budget (in dollars) Total Audience (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number)

Practical Management Science
Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Need Help? Read It 300,000 54,000 120,000 $2,000 Watch It 10 Radio Online $300 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 20 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ Radio Budget (in dollars) $ Online Budget (in dollars) $ Total Audience Master It $600 (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 10
Transcribed Image Text:The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently, promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown. Constraint Audience per advertisement Cost per advertisement Maximum media usage Television Need Help? Read It 300,000 54,000 120,000 $2,000 Watch It 10 Radio Online $300 To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. (a) If the promotional budget is limited to $15,900, how many commercial messages should be run on each medium to maximize total audience contact? Television Radio Online 20 What is the allocation of the budget among the three media, and what is the total audience reached? Television Budget (in dollars) $ Radio Budget (in dollars) $ Online Budget (in dollars) $ Total Audience Master It $600 (b) By how much would audience contact increase if an extra $100 were allocated to the promotional budget? (Round your answer to the nearest whole number.) 10
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