To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall
To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
Related questions
Question
Transcribed Image Text:To score an A
To score a B
To score a C
Price*
Reliability*
Age
Positioning
Awareness
Accessibility
Overall (The top two buying
criteria is listed in the Capstone
Courier Segment Analysis
reports)
$20.00-$23.33
17,334 - 19,000
0.5 year away from ideal
0.5 away from ideal
80% - 100%
80% - 100%
The top two buying criteria for the
segment were rated A and the
awareness and accessibility were
rated at least a B.
$23.34 - $26.67
15,667 - 17,333
1 year away from ideal
0.6-1 away from ideal
51% - 80%
51% - 80%
The top two buying criteria for the
segment were rated B and the
awareness and accessibility were
rated at least a B.
$26.67 - $30.00
14,000 - 15,666
1+ years away from ideal
1 away from ideal
0% - 50%
0% - 50%
If you are not able to
meet the criteria to score
an A or B, then your
score will be a C.
*Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your
product.
Incomplete
Traditional
Price
Reliability
Age
Positioning
Age
Positioning
Age
Low End
High End
Performance
Size
Price
Price
Price
Price
Reliability
Reliability
Reliability
Age
Reliability
Age
Positioning
Positioning
Positioning
Awareness
Awareness
Awareness
Awareness
Awareness
Accessibility
Accessibility
Accessibility
Accessibility
Accessibility
Overall
Overall
Overall
Overall
Overall
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