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To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall

To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall

Understanding Business
Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
Problem 1CE
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To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall
Transcribed Image Text:To score an A To score a B To score a C Price* Reliability* Age Positioning Awareness Accessibility Overall (The top two buying criteria is listed in the Capstone Courier Segment Analysis reports) $20.00-$23.33 17,334 - 19,000 0.5 year away from ideal 0.5 away from ideal 80% - 100% 80% - 100% The top two buying criteria for the segment were rated A and the awareness and accessibility were rated at least a B. $23.34 - $26.67 15,667 - 17,333 1 year away from ideal 0.6-1 away from ideal 51% - 80% 51% - 80% The top two buying criteria for the segment were rated B and the awareness and accessibility were rated at least a B. $26.67 - $30.00 14,000 - 15,666 1+ years away from ideal 1 away from ideal 0% - 50% 0% - 50% If you are not able to meet the criteria to score an A or B, then your score will be a C. *Keep in mind that consumers want a low priced product with high reliability, so that will impact the "grade" that is assigned to your product. Incomplete Traditional Price Reliability Age Positioning Age Positioning Age Low End High End Performance Size Price Price Price Price Reliability Reliability Reliability Age Reliability Age Positioning Positioning Positioning Awareness Awareness Awareness Awareness Awareness Accessibility Accessibility Accessibility Accessibility Accessibility Overall Overall Overall Overall Overall
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