Which of the following is false regarding services and goods? O a. People are equally involved in both goods and services. b. Developing countries are less service-oriented than developed countries. C. The service sector is the largest sector of the global economy. d. Basically all goods involve some form of service. QUESTION 8 Hotel reservations are limited and perishable. This means that marketers must a. train staff to standardize service delivery. b. implement incentives to encourage staff to perform services according to established standards. C. enhance service quality to extend the product life. d. use pricing strategies to match supply with demand. e. cues in marketing communications to show its benefits.

Which of the following is false regarding services and goods? O a. People are equally involved in both goods and services. b. Developing countries are less service-oriented than developed countries. C. The service sector is the largest sector of the global economy. d. Basically all goods involve some form of service. QUESTION 8 Hotel reservations are limited and perishable. This means that marketers must a. train staff to standardize service delivery. b. implement incentives to encourage staff to perform services according to established standards. C. enhance service quality to extend the product life. d. use pricing strategies to match supply with demand. e. cues in marketing communications to show its benefits.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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