Strongly Disagree Disagree Agree Strongly Agree Question         4. Contests and games are used to identify new customers and reward loyal customers.         5. Stores such as Best Buy and Lowe's challenge competitors through price-matching programs.         6. Retailers do not use promotional activities to generate sales during slow periods.         7. When most people make a purchase, they don't rely on conversations with their family and friends to get their opinions.         8. Sometimes, I go online for information and opinions about specific products and services as well as about companies.         9. Very few people read ratings or customer reviews online before buying a product or using a service.

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