Whether businesses like it or not, bloggers have tremendous power. A positive review on a popular blog can mean exponential increases in sales. The opposite situation could be true for a negative review. Regardless of whether or not most bloggers are qualified to give advice about products, their readers pay attention and so, therefore, must marketers. Many companies now send out samples, free trips, stays in hotels, etc. to bloggers in the hopes of garnering praise on popular (and moderately popular) blogs. With literally millions of blogs already in existence, and new ones popping up all the time, this can amount to an overwhelming task for marketers. However, blogs can be a great way for companies to generate some low-cost publicity. This is why so many firms have resorted to appealing to bloggers. 1. Suggest a few (5-7 school appropriate blogs) and search for ways that marketers are utilizing the sites. {You might find advertisements, reviews, or brand names prominently displayed in the posts}. If it is a blog about cooking, the blogger may prefer a particular kind of olive oil; or the blogger may profess a love of a certain brand of clothing on a fashion blog, for example. 2. Brainstorm on how you might be able to utilize blogs to market a particular product or service. Think about whether any products are particularly not appropriate for marketing via blogs
Whether businesses like it or not, bloggers have tremendous power. A positive review on a popular blog can mean exponential increases in sales. The opposite situation could be true for a negative review. Regardless of whether or not most bloggers are qualified to give advice about products, their readers pay attention and so, therefore, must marketers. Many companies now send out samples, free trips, stays in hotels, etc. to bloggers in the hopes of garnering praise on popular (and moderately popular) blogs. With literally millions of blogs already in existence, and new ones popping up all the time, this can amount to an overwhelming task for marketers. However, blogs can be a great way for companies to generate some low-cost publicity. This is why so many firms have resorted to appealing to bloggers.
1. Suggest a few (5-7 school appropriate blogs) and search for ways that marketers are utilizing the sites. {You might find advertisements, reviews, or brand names prominently displayed in the posts}. If it is a blog about cooking, the blogger may prefer a particular kind of olive oil; or the blogger may profess a love of a certain brand of clothing on a fashion blog, for example.
2. Brainstorm on how you might be able to utilize blogs to market a particular product or service. Think about whether any products are particularly not appropriate for marketing via blogs.
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