Ethical Considerations. Is your privacy beingviolated when a website you visit displays ads that arepersonalized in any way, even if it’s just geographicallytargeted to the local area (based on your computer’s internetaddress)? Why or why not?
Ethical Considerations. Is your privacy beingviolated when a website you visit displays ads that arepersonalized in any way, even if it’s just geographicallytargeted to the local area (based on your computer’s internetaddress)? Why or why not?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Ethical Considerations. Is your privacy being
violated when a website you visit displays ads that are
personalized in any way, even if it’s just geographically
targeted to the local area (based on your computer’s internet
address)? Why or why not?
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