Which one of the following is an advantage of using product placement and branded entertainment for marketing communication purposes? O A. Their effects can be predicted with a high degree of accuracy OB. They can build stronger brand loyalty by appealing to their target audience OC. There is never a disagreement between marketers and filmmakers OD. All of the above

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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**Question:**

Which one of the following is an advantage of using product placement and branded entertainment for marketing communication purposes?

**Options:**

- A. Their effects can be predicted with a high degree of accuracy
- B. They can build stronger brand loyalty by appealing to their target audience
- C. There is never a disagreement between marketers and filmmakers
- D. All of the above
Transcribed Image Text:**Question:** Which one of the following is an advantage of using product placement and branded entertainment for marketing communication purposes? **Options:** - A. Their effects can be predicted with a high degree of accuracy - B. They can build stronger brand loyalty by appealing to their target audience - C. There is never a disagreement between marketers and filmmakers - D. All of the above
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