Which of the following statements about marketing is true? A) It is of little importance when products are standardized. B) It can help create jobs in the economy by increasing demand for goods and services. C) It helps to build a loyal customer base but has no impact on a firm's intangible assets. D) It is more important for bigger organizations than smaller ones. E) It is seldom used by nonprofit organizations.

Q: is defined as a social and managerial process by which individuals and organizations obtain what…

A: A social and managerial process by which individuals and organizations obtain what they need and…

Q: The objective of marketing communications is to enhance brand equity as a means of ____________.…

A: Marketing Communication is a type of concept which can be described as the utilization of different…

Q: Which of the following do not ensure firm viability over the long run?   Multiple Choice…

A: In order to ensure the long-term viability of a firm, various factors come into play. These factors…

Q: You're a consultant for an established beverage manufacturer. Provide the company with an overview…

A: Having an online presence is beneficial for almost all businesses. But before the beverage company…

Q: As the newest member of the marketing department for an up-and-coming shoe manufacturer, your boss…

A: As a marketing executive, introducing new products line with apparel and footwear of different types…

Q: The generational cohort described as self-reliant, supportive of racial and ethnic diversity, better…

A: Generational cohort can be explained as people who go to through similar experience throughout or…

Q: Geopositioning technology____ a)typically uses receivers larger than filing cabinets b)is widely…

A: Approach to solving the question:1. Understand the Core ConceptBefore analyzing the options, make…

Q: The preapproach stage in the creative selling process is when the salesperson ________.     A)…

A: A creative selling process is a 7-step process, or a series of steps followed by a salesperson while…

Q: 4) Choose the best answer. Often called "field reps," these individuals work independently from an…

A: The outside sales representatives of a company refers to the employees of an organisation who plays…

Q: You have just become a consultant for a major beverage manufacturer and have joined their team. Be…

A: The beverage industry is highly competitive, and in order to stand out, companies must be innovative…

Q: Return on Marketing Investment (ROMI) has following components  A. Internal Rate of Return  B.…

A: Return on Marketing Investment (ROMI) is a crucial metric that businesses use to evaluate the…

Q: Compare and contrast the difference and similarities between Marketing and Sales.

A: Marketing is the process of making the customers aware about the product/service and using…

Q: The sales organization where each salesperson is assigned to a particular industry or individual…

A: The correct option is option b. customer sales organization.By placing your sales representative in…

Q: Which of the following are choices that managers must make in crafting their company's strategy? How…

A: A company's strategy is based on a comprehensive and integrated plan that outlines the drawn-out…

Q: You're consulting for a major beverage company. Include internet visibility enhancements in your…

A: As a consultant for a major beverage company, I am thrilled to present a comprehensive marketing…

Q: How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm?

A: Production or sales-oriented firms focuses on designing, developing and selling its products based…

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.