The preapproach stage in the creative selling process is when the salesperson ________. A)clarifies and overcomes a customer's concerns about buying B)learns as much as possible about a prospective customer before making a sales call C)anticipates reasons the potential customer might not be interested in purchasing the product D)meets the customer for the first time E)identifies potential customers likely to be interested in purchasing the product

A creative selling process is a 7-step process, or a series of steps followed by a salesperson while…

Answered: The preapproach stage in the creative…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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The preapproach stage in the creative selling process is when the salesperson ________.


A)	clarifies and overcomes a customer's concerns about buying

B)	learns as much as possible about a prospective customer before making a sales call

C)	anticipates reasons the potential customer might not be interested in purchasing the product

D)	meets the customer for the first time

E)	identifies potential customers likely to be interested in purchasing the product

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