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that up dios often release tantalizing teaser for a movie to start the conversation among consumers who had no idea by releasing a detailed trailer a few months later to further engage and involve the consumers as the release date approaches. A week before the release date pre-booking might start and encourage users to pre-book their seats right away and be the first ones to see the show. In terms of the AIDA model, the teaser is most representative of the stage. OA. Awareness OB. Interest OC. Desire OD. Action

that up dios often release tantalizing teaser for a movie to start the conversation among consumers who had no idea by releasing a detailed trailer a few months later to further engage and involve the consumers as the release date approaches. A week before the release date pre-booking might start and encourage users to pre-book their seats right away and be the first ones to see the show. In terms of the AIDA model, the teaser is most representative of the stage. OA. Awareness OB. Interest OC. Desire OD. Action

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Film studios often release a tantalizing teaser for a movie to start the conversation among consumers who had no idea that such a movie was being made. Studios then follow that up by releasing a detailed trailer a few months later to further engage and involve the consumers as the release date approaches. A week before the release date pre-booking might start and encourage users to pre-book their seats right away and be the first ones to see the show. In terms of the AIDA model, the teaser is most representative of the stage. O A. Awareness OB. Interest OC. Desire D. Action
Transcribed Image Text:Film studios often release a tantalizing teaser for a movie to start the conversation among consumers who had no idea that such a movie was being made. Studios then follow that up by releasing a detailed trailer a few months later to further engage and involve the consumers as the release date approaches. A week before the release date pre-booking might start and encourage users to pre-book their seats right away and be the first ones to see the show. In terms of the AIDA model, the teaser is most representative of the stage. O A. Awareness OB. Interest OC. Desire D. Action
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