Assume you work for a large consumer packaged-goods firm that hasdiscovered that its latest line of snack foods is moving very slowly offstore shelves. Recommend a strategy for listening to what consumersare saying on blogs, review sites, and the firm’s website. Describe howyour strategy might provide insights into consumers’ sentiments aboutthe new product line.

Assume you work for a large consumer packaged-goods firm that hasdiscovered that its latest line of snack foods is moving very slowly offstore shelves. Recommend a strategy for listening to what consumersare saying on blogs, review sites, and the firm’s website. Describe howyour strategy might provide insights into consumers’ sentiments aboutthe new product line.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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