Op2. Finally, describe briefly Amazon Prime Video's streaming organization's strategy using Porter's Three Generic Strategies.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Op2.

Finally, describe briefly Amazon Prime Video's streaming organization's strategy using Porter's Three Generic Strategies.

 

THE THREE GENERIC STRATEGIES
CHOOSING A BUSINESS FOCUS
Porter's Three Generic Strategies
Cost Strategy
Competitive
Scope
Broad
Market
Narrow
Market
Low Cost
Cost Leadership
High Cost
Differentiation
Focused Strategy
Transcribed Image Text:THE THREE GENERIC STRATEGIES CHOOSING A BUSINESS FOCUS Porter's Three Generic Strategies Cost Strategy Competitive Scope Broad Market Narrow Market Low Cost Cost Leadership High Cost Differentiation Focused Strategy
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