18. Which of the following allows firms to contact customers directly to inform them about productsthat can be purchased immediately?A) Direct-response retailingB) Catalog showroomsC) Wholesale clubsD) Product-line retailersE) Bargain retailers%3D

A distribution channel signifies intermediaries or businesses by which the target customer buys a…

Answered: 18. Which of the following allows firms…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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In e-commerce, the type of marketing that tries to create customer loyalty through personal interaction such as personalized communication to individual customers Real-time marketing Guerilla marketing O Relationship marketing O Expeditionary marketing
20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail selling
Products that are bought after comparing price, suitability, quality, and style are called _____ products. Group of answer choices shopping specialty sought generic comparative
4- The sales organization where each salesperson is assigned to a particular industry or individual customer is known as: a. Line and staff sales organization b. Customer sales organization c. Functional sales organization d. Product based sales organization
Which of the following is NOT an out-of-home marketing channel? Group of answer choices Directories Billboards Transit advertising Street furniture
A ________ is a layer of intermediaries that performs channel work in bringing the product and its ownership closer to the final buyer/consumers. channel level customer franchise resource bank product platform contact center
What distinguishes inbound sales strategies from outbound ones? a. They involve seller-initiated actions. b. They operate independently of marketing strategies. c. They align with buyer actions and technology for a seamless experience. d. They primarily focus on cold calling techniques.
What are the implications for in-store sales personnel? How enabled and accountable do they need to be in terms of awareness, knowledge and access across channels? Put simply, do in-store personnel need to be experts on mobile, websites, call centers and other touchpoints that the firm is using to reach out to customers?
What are some unique challenges a sales representative encounters when trying to establish a customer connection. What areas and industries might have similar difficulties and situations?
which of the following refers to marketing channel a. marketing myopia b. retailing c. integrated marketing communication d. distribution

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18. Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately? A) Direct-response retailing B) Catalog showrooms C) Wholesale clubs D) Product-line retailers E) Bargain retailers