18. Which of the following allows firms to contact customers directly to inform them about productsthat can be purchased immediately?A) Direct-response retailingB) Catalog showroomsC) Wholesale clubsD) Product-line retailersE) Bargain retailers%3D

A distribution channel signifies intermediaries or businesses by which the target customer buys a…

Answered: 18. Which of the following allows firms…

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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The positioning of the retailer at the retail stage of the retail cycle is ________________. a.concept creation B.specialty c.Special needs D. wide market The market slots that other retail traders haven't invested yet are: a.Weak points B.Threats c.strength point D. Chances 10- Which of the following is the retail function of a retailer? a.Awareness of the product manufacturer B.Sells a large amount to the consumer and consumers c.Price adjustment based on consumer demand D.Reach a small number of customers
In e-commerce, the type of marketing that tries to create customer loyalty through personal interaction such as personalized communication to individual customers Real-time marketing Guerilla marketing O Relationship marketing O Expeditionary marketing
20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail selling
Products that are bought after comparing price, suitability, quality, and style are called _____ products. Group of answer choices shopping specialty sought generic comparative
Compare simple lists such as a mailing list with a customer database. How has the implementation of Do Not Call legislation changed telephone marketing?
4- The sales organization where each salesperson is assigned to a particular industry or individual customer is known as: a. Line and staff sales organization b. Customer sales organization c. Functional sales organization d. Product based sales organization
Which of the following is NOT an out-of-home marketing channel? Group of answer choices Directories Billboards Transit advertising Street furniture
1. The following applies to relationship marketing except. a. Focuses on maintaining long-term bonds b. Focuses on the sales transaction c. Views personalized service as key
Which one of the following is not a function of retailing? a. Sells to final consumers for business use b. Offers free delivery and exchange facilities c. Creates time and place utility d. Facilities choice of goods to customers
Which among the following is the mostly used non-store channel by the consumers? a. E-tailing b. Store channel c. Catalog channel d. Direct selling
Which of these retail store personnel is in charge of deciding and organizing the available selling areas in the store? a. Buyers b. Merchandiser c. Quality controllers d. Space planner
An adcampaign about a product or service (in a paragrap form).

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18. Which of the following allows firms to contact customers directly to inform them about products that can be purchased immediately? A) Direct-response retailing B) Catalog showrooms C) Wholesale clubs D) Product-line retailers E) Bargain retailers