A ________ is a layer of intermediaries that performs channel work in bringing the product and its ownership closer to the final buyer/consumers. channel level customer franchise resource bank product platform contact center

* Option Selection - Option A, Channel level is the right option because it is only intermediaries…

Answered: A ________ is a layer of intermediaries…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A ________ is a layer of intermediaries that performs channel work in bringing the product and its ownership closer to the final buyer/consumers.

channel level

customer franchise

resource bank

product platform

contact center

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