The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers OO O

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The role of marketing distribution is
to facilitate the production of products without direct customer feedback
to help a company develop a direct channel selling system
to buy small quantities of products from producers and break them down into narrow assortments for customers
to increase the amount of work that must be done by producers and consumers
to transform the assortments of products made by producers into the assortments wanted by consumers
E O O O O
Transcribed Image Text:The role of marketing distribution is to facilitate the production of products without direct customer feedback to help a company develop a direct channel selling system to buy small quantities of products from producers and break them down into narrow assortments for customers to increase the amount of work that must be done by producers and consumers to transform the assortments of products made by producers into the assortments wanted by consumers E O O O O
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