As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help andinformation before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly whatthey're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing yourproducts?a. A direct channel, specifically a company-run e-commerce websiteOb. A reverse channel involving recycling capabilitiesOc. A marketing intermediary, specifically electronics retailersOd. Dual distribution, involving direct online sales and intermediary sales through electronics retailers

Marketing refers to the comprehensive term that includes set of activities that starts with…

Answered: As the marketing director for a tablet…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why. 2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.
A ________ is a layer of intermediaries that performs channel work in bringing the product and its ownership closer to the final buyer/consumers. channel level customer franchise resource bank product platform contact center
9- Low-cost airlines such as Spirit Airlines are cheap but when a customer flies with them for the first time, gets upset when charged for printing boarding passes at the airport and for carryon luggage. When customers complain, these airlines point out that all those extra charges are clearly spelled out on their websites. This is a case of ______ gap. Group of answer choices communication standard delivery knowledge 10- Retailers that offer a broad variety of merchandise and low prices are known as Group of answer choices convenience stores full-line discount stores home improvement stores department stores 11- There are always long lines for getting gas at Costco and Sam’s Club. You may save quite a bit and equate price to________ , however, consumers should recognize price as the ________ made to acquire a good or service. Group of answer choices the money paid; overall sacrifice a fixed cost; variable payment a variable cost; fixed cost the break-even amount;…
Trade discounts refer to discounts given to certain customers like _____________. Group of answer choices between wholesale companies, only. companies who make large volume purchases, only. government agencies, only. government agencies and businesses who make large volume purchases.
Write up a blog post in order to understand the position of digital platform Definition of the digital platform • Explanation of the tools and techniques associated with the digital platform • Justification of using digital platform in businesses • Critique of the digital platform • Provide an example of how this digital platform has been used in different product campaign. • Summarise the appraisal of why companies should invest in this digital platform in order to maximise the growth of the business.
The most typically used channel for industrial products is the ____ channel. a) direct b) industrial distributor c) wholesaler d) retailer e) extended
This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).
Dominos Pizza sells through its franchisees. These are examples of_ a. disintermediated system b. horizontal marketing system C. vertical marketing system d. direct marketing channel

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