As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help andinformation before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly whatthey're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing yourproducts?a. A direct channel, specifically a company-run e-commerce websiteOb. A reverse channel involving recycling capabilitiesOc. A marketing intermediary, specifically electronics retailersOd. Dual distribution, involving direct online sales and intermediary sales through electronics retailers

Marketing refers to the comprehensive term that includes set of activities that starts with…

Answered: As the marketing director for a tablet…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

You need to optimize conversion for digital marketing channels for an e-commerce company. Outline the various actions you would take to increase conversions while improving cost efficiencies.
Choose the Channel Functions of a Wholesaler from the given options? a. Transportation and advice O b. Assortment and bulk breaking c. All the options are correct O d. Buying and financing
Explain the cost, risk and speed of each channel. Give examples of each. (a) Consumer Marketing Channels 0-level 1-level 2-level Manufacturer Manufacturer Manufacturer Wholesaler Retailer Retailer Consumer Consumer Consumer
Topic: Channel Alternatives a. Search for a specific company b. Discuss the distribution channel alternatives the company is using.
Our Business is Candle we need an specific explanation for this chapter Strategies to know the needs of the channel members Process of conducting channel audits Strategies on offering support to channel members
The most typically used channel for industrial products is the ____ channel. a) direct b) industrial distributor c) wholesaler d) retailer e) extended
This following multiple-channel is called omni-channel. Do you think Marketers should offer different or same price for products sold in different channel ? "There are many channels for businesses to promote themselves, acquire customers and provide service. Retail stores. Websites. Mobile apps. Social media. Major bricks-and-mortar retailers, such as Walmart, Best Buy and Target, have taken significant steps to increase business in online channels, including company acquisitions, while native online marketers such as Amazon and Warby Parker have expanded into physical retail channels. "(by Gordon Syner, cited from American Marketing Association).
Identify the potential benefit, and challenges, for companies moving to direct online distribution channels. Your answer should explain how companies can balance expected benefits from onine direct sales with potential channel conflicts, and address how companies can best transition from traditional and intermediary sales model to direct channel. Explain how you could create customer value throughout the entire product/brand experience. Your answer should encompass all of the following concepts: Core, Actual & Expected, and Augmented Product iPACE Frame Work
Dominos Pizza sells through its franchisees. These are examples of_ a. disintermediated system b. horizontal marketing system C. vertical marketing system d. direct marketing channel
In recent years, the prominence of e-wallets in Malaysia has grown significantly, mainly driven by the Government’s effort and active marketing efforts by merchants. Grab pay, Boost and Touch n Go has finally joining the ranks of Samsung Pay and Alipay to make cashless great in Malaysia. Explain FIVE (5) challenges on e-wallet to grow in Malaysia.Please Elaborate as much as you can Preferably over 1000 words
5. What is the significance of the four things in Channels as a means to reach out your target market using digital marketing?

Recommended textbooks for you

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Principles Of Marketing

Marketing

ISBN:

9780134492513

Author:

Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:

Pearson Higher Education,

Marketing

ISBN:

9781259924040

Author:

Roger A. Kerin, Steven W. Hartley

Publisher:

McGraw-Hill Education

Foundations of Business (MindTap Course List)

Marketing

ISBN:

9781337386920

Author:

William M. Pride, Robert J. Hughes, Jack R. Kapoor

Publisher:

Cengage Learning

Marketing: An Introduction (13th Edition)

Marketing

ISBN:

9780134149530

Author:

Gary Armstrong, Philip Kotler

Publisher:

PEARSON

MKTG 12:STUDENT ED.-TEXT

Marketing

ISBN:

9781337407595

Author:

Lamb

Publisher:

Cengage

Contemporary Marketing

Marketing

ISBN:

9780357033777

Author:

Louis E. Boone, David L. Kurtz

Publisher:

Cengage Learning

SEE MORE TEXTBOOKS