As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your products? a. A direct channel, specifically a company-run e-commerce website Ob. A reverse channel involving recycling capabilities Oc. A marketing intermediary, specifically electronics retailers Od. Dual distribution, involving direct online sales and intermediary sales through electronics retailers
As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your products? a. A direct channel, specifically a company-run e-commerce website Ob. A reverse channel involving recycling capabilities Oc. A marketing intermediary, specifically electronics retailers Od. Dual distribution, involving direct online sales and intermediary sales through electronics retailers
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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![As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and
information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what
they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your
products?
a. A direct channel, specifically a company-run e-commerce website
Ob. A reverse channel involving recycling capabilities
Oc. A marketing intermediary, specifically electronics retailers
Od. Dual distribution, involving direct online sales and intermediary sales through electronics retailers](/v2/_next/image?url=https%3A%2F%2Fcontent.bartleby.com%2Fqna-images%2Fquestion%2Fa25a5608-61c6-42e4-befd-af37f264c80d%2F1134a906-86bd-4a5c-9975-8a7884befc54%2Fupz3grj_processed.png&w=3840&q=75)
Transcribed Image Text:As the marketing director for a tablet computer manufacturer, you're aware that some consumers still need a lot of help and
information before making a decision to buy a tablet, while others are familiar with tablet computers and know exactly what
they're looking for in a product. With this objective in mind, which distribution channel makes the most sense for marketing your
products?
a. A direct channel, specifically a company-run e-commerce website
Ob. A reverse channel involving recycling capabilities
Oc. A marketing intermediary, specifically electronics retailers
Od. Dual distribution, involving direct online sales and intermediary sales through electronics retailers
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