Which of the following actions is least likely to cause channel conflict? A. A manufacturer extends an offer for a seasonal price discount to its retailers B. A manufacturer switches from selective to intensive distribution C. A manufacturer allows one retailer to have better product assortment than other retailers D. A manufacturer switches from a single distribution channel approach to a multiple distribution channel approach E. A retailer sells products to customers in the territory of another retailer F. None of the above.
Which of the following actions is least likely to cause channel conflict? A. A manufacturer extends an offer for a seasonal price discount to its retailers B. A manufacturer switches from selective to intensive distribution C. A manufacturer allows one retailer to have better product assortment than other retailers D. A manufacturer switches from a single distribution channel approach to a multiple distribution channel approach E. A retailer sells products to customers in the territory of another retailer F. None of the above.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which of the following actions is least likely to cause channel conflict?
A. A manufacturer extends an offer for a seasonal price discount to its retailers
B. A manufacturer switches from selective to intensive distribution
C. A manufacturer allows one retailer to have better product assortment than other retailers
D. A manufacturer switches from a single distribution channel approach to a multiple distribution channel approach
E. A retailer sells products to customers in the territory of another retailer
F. None of the above.
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