Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.

MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN:9781337407595
Author:Lamb
Publisher:Lamb
Chapter14: Retailing
Section: Chapter Questions
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1. "Online retail is an established distribution channel," according to the information provided. Do you agree? If you answered yes or no, explain why. 2. Whether mobile commerce is a standalone entity or an extension of an existing online channel, how does the customer say this is the channel that solidifies its importance as a viable customer alternative? 3. Why is it that the ease of all three shopping behaviors, such as how, where, and when, has changed dramatically? Share your thoughts on these three shopping habits.
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